In 2016, founder Johannes Le Roux travelled around Europe in the search for the newest innovations in alcohol. What he found was the exact opposite: Everywhere he went, he realised the massive demand for alcohol alternatives. “When choosing not to drink, discerning consumers simply weren’t satisfied with sparkling water or sugary soft drinks. And rightfully so, they deserve better choices.”And so Johannes returned to Cape Town to create the world’s first alcohol-free gin & tonic with long-time friend, Inus Smuts, and his botanist aunt.Fast forward 5 years, and The Duchess has won international awards, expanded its range to include three refreshing alcohol-free gin & tonics, and launched two brand new 0.0% wine spritzers. As an international favourite for discerning drinkers, The Duchess can now be found in over 7 countries including South Africa, The Netherlands, Belgium, Australia and the UK. 

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